ART DIRECTION + DESIGN | 2016
Client: Lafayette
Project: Branding
Lafayette is a luxury gift giving company based in New York City. They offer thoughtful gift boxes full of unique items from local artisans and businesses. The name was inspired by Lafayette Street, a historic stretch of road that begins downtown in front of NYC's City Hall and continues north through several quintessential New York neighborhoods — including Chinatown, Soho and Greenwich Village, and finally ending in the Upper East Side. The branding was inspired by the historic Art Deco architecture of the Empire State Building and the infamous heart — a symbol representative of both NY and of giving.
